Competitors' websites, if analyzed appropriately, can give you all sorts of information that you can use to increase the traffic and the popularity of your site.
Identifying the Leaders
Start off by identifying the major company. A good place to do this is GOOGLE’s directory. It is good to view the major players in related fields to your own so that you have a better view of your web site as apparent by others. Check some of the larger companies and find out some of the pioneering approaches and new products offered.
Many sites can tell you which companies get the most traffic, and you can learn about the comparative traffic by using Alexa. It is a free add-on to your browser that ranks the traffic for each site you visit and informing you whether it is in the top 100 or top 1000 ranking. This gives you an uneven idea of where your competitors are in the ranking order.
Analyze the Leaders
The next step is to revision the top 5 or 10 competitors very strongly. There is a lot that can be academic by looking at competitors' web sites and analyzing them. These are the things that you should look for:
1. Make sure you check to see what harvest or services competitors offer, and note whatever thing that’s different from your own contributions.
2. Look for gaps that you could fill.
3. Think about the appear, feel and functionality of the competitors' web sites.
4. Make sure the marketing campaigns and offers they are successively.
5. Look at their strengths and weaknesses, from the customer’s point of view.
6. See if you can outline out their tactic.
Look for Strengths, Vulnerabilities, and Gaps
With this investigate, you can fashion or adjust your promotion plan. Be sure to include how you be going to to deal with competition, and what steps you think you would require in receipt of top rankings in the search engines. On the basis of your explore on your competitors' websites, you need to make a conclusion of either to compete with your participant or walk out of the competition and focus on other areas.
Thursday, March 27, 2008
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